Baker . J Michael <br/><br/>
The Marketing Book  

 - 3 rd. 
 - London  Butterworth - Heinemnn Ltd  1994 
 - 740 p. 
<br/><br/><label>ISBN: </label>0-7506-2022-6 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAK